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Inspirada em Barbie, Taylor Swift bate recordes inacreditáveis
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Inspirada em Barbie, Taylor Swift bate recordes inacreditáveis
A turnê “The Eras Tour” já é a maior de todos os tempos em termos de faturamento US$ 780 milhões (até agora)
André Forastieri
18 out
2023
- 06h40
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Inspirada em Barbie, Taylor Swift bate recordes inacreditáveis:
ASSISTINDO
Inspirada em Barbie, Taylor Swift bate recordes inacreditáveis
ASSISTINDO
Mídia ajudou a construir a imagem do funkeiro como inimigo a ser combatido, explica escritora
ASSISTINDO
Taylor Swift recompra seu catálogo e isso muda o jogo na indústria fonográfica
ASSISTINDO
Zé Felipe se revolta ao negar boato de que traiu Virginia com bailarina: 'Óbvio que é mentira'
Todo mundo esperava que o filme da Taylor Swift fosse um fenômeno mas ninguém previa uma bilheteria desse tamanho. Só no primeiro final de semana nos Estados Unidos foram US$ 93 milhões. Considerando que o filme custou menos de US$ 20 milhões e não precisou investir tanto em marketing, graças à popularidade de Taylor e sua presença nas redes sociais, certamente será uma das produções mais lucrativas de 2023.Muita gente inclusive já viu duas vezes no fim de semana. E muitos verão várias vezes, fazendo festas nos cinemas. São os swifties, os fãs mais apaixonados pela cantora. Elas e eles não estão só nos Estados Unidos, claro. Taylor é super popular no mundo inteiro. Inclusive na China, e já há negociações para o lançamento do filme por lá também.
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A turnê “The Eras Tour” já é a maior de todos os tempos em termos de faturamento. São US$ 780 milhões até agora, ultraando estrelas do porte de Beyoncé e Elton John.
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No Brasil, o filme estreia nesse dia 3 de novembro em um número enorme de salas, inclusive Imax. Vai concorrer com a própria Taylor, que faz shows aqui no final deste mês, todos esgotados ou nas mãos de cambistas cobrando uma fortuna.Taylor está em uma posição muito especial no showbiz do século 21. Neste vídeo, ofereço uma possível explicação para o sucesso sem paralelos de “The Eras Tour”, a turnê e o filme, e porque isso tem muito a ver com o fenômeno “Barbie” e o futuro de Hollywood.(*) André Forastieri é jornalista, sócio da consultoria Como e fundador de Homework. Conheça melhor seu trabalho em andreforastieri.com.br.
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return"";};window.keyGen=function(h){keyword=h;customCriteria={};try{if(pkg.context.page.get("adultContent")){keyword=keyword+";adultcontent=true";}}catch(i){}
try{if(window.trr.contextData.vgnID){keyword=keyword+";pageid="+window.trr.contextData.vgnID;}}catch(i){}
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if(window.info_path){keyword=keyword+";breadcrumb="+window.info_path.breadcrumb;keyword=keyword+";channel="+window.info_path.channel;if(window.info_path.subchannel){keyword=keyword+";subchannel="+window.info_path.subchannel;}
if(window.info_path.channeldetail){keyword=keyword+";channeldetail="+window.info_path.channeldetail;}}
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try{keyword=keyword+";"+window.getAdRelevantWords();}catch(i){}
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try{window.anager.defineAd({platform:"mob",adserver:adserver,type:"card",bids:bidders,sizes:slotSize,google_tag:googleTag_area,keywords:customCriteria,timeout:3000,reloadRule:{reload:reloadKey,loop:reloadTime*1000,type:reloadViewable,times:1000,},changeCorrelator:changeCorrelator,mediaTypes:mediatype,});}catch(a){}})(); } } catch(e) { }
Espaço publicitário
try {
anager.configure({
DFP_TIMEOUT : 1500,
PLATFORM: "web"
});
anager.set("teste_ab_native", true);
} catch (error) {
}
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